In the fast-paced clothing and fashion world, retail seasons pass quickly, and it is necessary to discount previous collections or slow-moving merchandise. To preserve the brand image of this popular high-end family boutique a separate retail location was opened to function as an outlet, and it needed its own digital property. Live inventory syncing was needed through multiple web properties, warehouses, and retail stores. With a vibrant and youthful design, the website provided an intuitive shopping experience from a local brand customers loved.
Our team created a Shopify based website with a similar branding aesthetic to their primary website but with a slight variation to give an alternative feel. Extensive product tagging and collections allowed users to quickly shop for products by a wide variety of properties.