Cara Mia, a new company with an eye toward bringing handbags and fashion accessories at accessible prices, wanted to launch their complete online presence. They needed branding packages as well as a website showcasing product lines so that they could be found by customers looking for sustainable fashion items.
While many other companies were still trying to figure out how to break into Amazon’s lucrative market, Cara Mia found a way. We created an ecommerce website built on Squarespace and assisted in launching their product line onto Amazon. This allowed for direct sales while also harnessing the massive customer base and buying audience of Amazon.
We developed creative campaigns that helped generate conversions through cross-channel marketing. These strategies included utilizing social media platforms or ads across different networks and websites. By driving targeted traffic to the website through these means, we were able to increase the conversion rate and ROI for Cara Mia. Fresh branding and creatives created provided cohesiveness to their print and digital assets.