A Digital Refresh for a Growing Brand.

Aurafy Inc’s successful growth required a refresh. After years of building up their business, they were looking to improve the user experience and drive more organic traffic through SEO optimization. Which would ultimately help them decrease reliance on social media traffic and improve their brand identity.

Over several discovery sessions, we created a design to fit her style aesthetic and improve the user experience. The new website allows for improved organic rankings and increased conversions with an eye toward an optimized UX/UI and SEO. Our team crafted a custom Shopify theme that delivered a branded user experience. Their previous website was highly reliant on third-party applications. By integrating these functions directly, we reduced page load times and increased website performance.

Services & Solutions

Consulting

Brand Strategy
Business Development
Performance Audit & Analysis
Project Budgeting & Management
Technical Guidance

Content Creation

Graphic Design
Production & Repurpose Editing
Video Editing
Visual Branding

Digital Marketing

Content Marketing & Distribution
Cross Channel Communication
Email Campaigns

SEO

Analytics Integrations
On-Page Optimization
Technical Audit

Web Design

Accessibility Improvements
Responsive Design
User Experience Optimization

Website Development

Shopify Ecommerce Store
Blog Content Management System
Newsletter Subscription Sign-Up

What We Crafted

Before TTR Partnership

With a difficult to navigate structure conversion opportunities were lost. It served solely as a tool to facilitate sales driven by social media followers.

With The Tech Refinery

An emphasis was placed on user experience and creating and intuitive interface. The website delivers more valuable information to potential clients and clearly expresses the brand identity.