Aurafy Inc’s successful growth required a refresh. After years of building up their business, they were looking to improve the user experience and drive more organic traffic through SEO optimization. Which would ultimately help them decrease reliance on social media traffic and improve their brand identity.
Over several discovery sessions, we created a design to fit her style aesthetic and improve the user experience. The new website allows for improved organic rankings and increased conversions with an eye toward an optimized UX/UI and SEO. Our team crafted a custom Shopify theme that delivered a branded user experience. Their previous website was highly reliant on third-party applications. By integrating these functions directly, we reduced page load times and increased website performance.